B2B SaaS homepage, 1.8% conversion
Top issues: vague hero headline, hidden pricing, no social proof. Recommendations would lift conversion to 4.2% based on benchmark uplift data. Estimated revenue impact at current traffic: +$18k MRR.
Landing Page Analyzer — Score & Fix Your Page
Paste your landing page details and get a /100 conversion score with ranked fixes and a rewritten hero you can ship today.
Try a quick scenario
What to do next
- Fix the top 3 issues the analyzer flagged before testing anything else — they usually account for most of the conversion gap.
- Use the Headline Optimizer to test 5 new headline variants on your hero section.
- Add social proof above the fold (logos, review snippets, customer count) — single biggest conversion lift on most pages.
- Run a heatmap tool (Hotjar, Microsoft Clarity) for 2 weeks to see where users actually look and click.
- Re-analyze after each major change — small wins compound into 2–5x conversion improvements.
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Examples
DTC product page, 2.4% add-to-cart
Issues: 1 hero photo only, no size guide visible, reviews below the fold. Fixing image gallery + moving 4.7-star reviews above fold typically lifts ATC by 30–50%.
Lead-gen page, 6% form fill
Form has 11 fields — too many. Reducing to 4 (name, email, company, role) typically doubles fill rate. Add a single-line value promise above the form.
What it does
An AI conversion auditor that returns a /100 score, ranked critical issues, section-by-section feedback, a rewritten hero and a 7-day fix plan.
When to use it
Use it before driving paid traffic, after a launch dip, or as a monthly CRO check.
Benefits
- /100 conversion score with verdict
- Ranked critical issues table
- Rewritten hero, paste-ready
- 7-day prioritized fix plan
The first 5 seconds decide everything
When a visitor lands on your page, they decide in 5 seconds whether to keep reading. They're answering three questions: What is this? Is it for me? Should I trust it? If your hero section doesn't answer all three, they bounce.
The hero is not 'one section among many' — it's the entire pitch. Headline (what), sub-headline (who it's for), and a single proof point (why trust) are the only three elements that matter above the fold. Everything else is supporting cast.
Conversion-killing patterns to fix first
(1) Vague headlines: 'The all-in-one platform for modern teams' tells the visitor nothing. Replace with a specific outcome. (2) Hidden pricing: forcing visitors to 'contact sales' to learn the price kills 80% of self-serve buyers. Show pricing unless deal sizes are >$50k. (3) Buried social proof: customer logos, review counts, and testimonials should appear within the first scroll. Burying them below the fold removes their effect. (4) Friction in the CTA: 'Get a demo' that opens a 12-field form is worse than 'Start free' that needs only an email. (5) Stock photos of fake people. Visitors trust real customer photos, real screenshots, or no photo at all — never staged stock imagery.
Social proof is the highest-ROI conversion lever
Across thousands of A/B tests, adding strong social proof above the fold is the single highest-impact conversion change you can make — often a 20–40% lift. The strongest forms in order: (1) recognizable customer logos, (2) specific customer quotes with name + photo + role, (3) review aggregate (4.8 stars from 1,200 reviews), (4) usage metric (joined by 12,000+ teams).
Weakest forms: anonymous testimonials, generic 'as featured in' rows from unrelated publications, vague claims like 'trusted by leaders'. Specificity sells; vagueness kills.
How to A/B test without statistical traps
Most landing-page tests fail because they're underpowered. You need at least 300 conversions per variant before declaring a winner — many sites need to run a test for 4+ weeks to hit that. Calling a winner at 50 conversions is gambling.
Test big swings, not minor tweaks. Headline change vs. headline change: high signal. Button color change: usually noise. The famous '$200M button' was a label change ('Continue' vs. 'Register'), not a color. Save color tweaks for after you've nailed copy, layout, and structure. And always run tests until at least one full week is included — weekday vs. weekend traffic behaves very differently.
Frequently asked questions
- Do I need to share the URL?
- Optional. The richer your inputs (sections, copy, CTA), the sharper the audit.
- Does it crawl my page?
- No. It analyzes the inputs you provide — keep it private and fast.
- Will the score change over time?
- Re-run after each fix to track movement and validate hypotheses.