Product launch sequence
5-email sequence over 7 days: tease, announce, social proof, FAQ, last-call. Generated 12% conversion to trial vs. 4% baseline. Subject line on day 1: 'Something's coming Tuesday'.
Email Campaign Generator — Full Sequences in Seconds
Pick a campaign type and get a full sequence with A/B subjects, preview text, bodies, CTAs, schedule and KPIs.
Try a quick scenario
What to do next
- Always test 2 subject lines per send — even small CTR lifts compound across thousands of subscribers.
- Segment your list by behaviour (active, lapsed, never-clicked) and adjust tone per segment.
- Use the Headline Optimizer on subject lines for high-stakes campaigns (launches, sales, re-engagement).
- Track click-to-conversion, not just open rate — open rate is increasingly noisy thanks to Apple Mail privacy.
- Re-engage cold subscribers every 90 days; remove anyone who doesn't open after 6 months to protect deliverability.
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Examples
Welcome / onboarding sequence
4 emails over 14 days: welcome + quick win, deeper feature, customer story, soft CTA to upgrade. Boosts trial-to-paid by 22% in most SaaS contexts.
Re-engagement campaign
Single email to 90-day-cold subscribers: 'Should we say goodbye?' Recovers 3–5% of cold list as active engagers. List health metrics improve immediately.
What it does
An AI email campaign builder that produces full sequences (1–7 emails) with A/B subjects, preview text, bodies, CTAs, schedule and KPIs.
When to use it
Use it for welcome flows, launches, nurture sequences, win-back or single broadcasts.
Benefits
- Full sequence in one shot
- A/B subjects + preview text
- Send schedule table
- Realistic KPI targets
Why email still outperforms every other channel
Per dollar spent, email consistently delivers 30–40x ROI in benchmark studies — the highest of any marketing channel. The reason is simple: you own the audience. No algorithm change, no ad-platform rate hike, no sudden suspension can take your list away.
The catch: email rewards consistency and punishes neglect. Send too rarely and your list goes cold; send too often and people unsubscribe. The sweet spot for most B2B is weekly; for most consumer brands, twice weekly with strong segmentation.
Subject lines: where most campaigns are won or lost
If 22% of your list opens an email, you've already lost 78% of your potential outcomes — and the subject line is 80% of the open decision. Treat it accordingly.
Winning subject lines tend to be specific ('Save 14 hours next week with this template'), curiosity-driven ('Why we deleted our dashboard'), or genuinely personal ('Quick question, Sarah'). Avoid spammy patterns: ALL CAPS, multiple exclamation marks, '$$$', generic 'newsletter #34'. A/B test subject lines on every campaign — even a 10% open lift compounds dramatically over a year.
Segmentation: the 80/20 of email ROI
Sending the same email to your entire list is the cheapest mistake you can make in email marketing. The minimum useful segmentation: (1) active engagers (opened in last 30 days) get full sends, (2) semi-active (opened in 30–90 days) get less frequent sends, (3) cold (no opens in 90+ days) get a re-engagement campaign and then suppression.
Beyond engagement, segment by behaviour: trial users get different content than paying customers; high-value buyers get exclusive offers before the broader list; geo-segmentation matters for time-zone-sensitive campaigns. Every layer of segmentation typically adds 15–25% to revenue per send.
List health and deliverability
An ignored list is a damaged list. ESPs (Mailchimp, Klaviyo, ConvertKit) report your engagement metrics to inbox providers. If you keep emailing 60% of your list that never opens, Gmail and Outlook start filtering you to spam — including for the people who DO want your emails.
Protect deliverability by suppressing 6-month-cold subscribers, monitoring bounce rates (keep under 2%), warming up new sender domains slowly (start at 50 sends/day, scale gradually), and authenticating SPF/DKIM/DMARC. A clean list of 5,000 engaged subscribers outperforms a bloated list of 50,000 dead ones — by a wide margin.
Frequently asked questions
- Will it match my brand voice?
- Pick the right tone and add a sender name. For deeper voice match, paste examples in the notes.
- Can I export to my ESP?
- Yes — copy each email; the markdown pastes cleanly into Mailchimp, ConvertKit, Klaviyo, etc.
- Is it GDPR-aware?
- Add a note to that effect — the AI then avoids dark patterns and adapts the unsubscribe wording.