Pick a seed topic and get 5–12 clusters with pillar keyword, intent, content type, funnel stage and a publishing roadmap.
Pillar: 'Invoice automation: the complete guide'. Supporting: 'How to automate invoice reconciliation', 'Invoice OCR explained', '5 invoice automation tools compared', 'ROI of invoice automation'. 5 posts, all interlinked.
Pillar: 'How to choose running shoes'. Supporting: 'Best shoes for flat feet', 'Best shoes for trail running', 'How often to replace running shoes', 'Cushioned vs. minimalist'. Links to product pages where relevant.
Pillar: 'The 2025 content marketing playbook'. Supporting: 'Content marketing ROI', 'Topic cluster strategy', 'B2B content distribution', 'Content audit template'. Designed to capture top-funnel + position the agency as expert.
An AI cluster tool that builds a topical authority map: pillar keywords, supporting keywords, intent, content type, funnel stage and internal-link targets.
Use it when planning content for a new niche, before launching a blog, or to fix a flat keyword list.
Publishing 30 unrelated blog posts gets you 30 mediocre rankings. Publishing 5 tightly-clustered topic groups (each with 6 articles) gets you a few dozen page-one rankings and significantly more traffic.
Google's algorithm increasingly rewards topical authority — the signal that you cover a topic deeply, not just broadly. A cluster of interlinked articles all about one topic tells Google 'this site is the authority on X', which lifts every article in the cluster.
Each cluster has one pillar article (long-form, 2,500+ words, covers the topic broadly) and 5–10 supporting articles (each focused on one specific sub-question, 1,200–2,000 words). The pillar links to every supporting article; every supporting article links back to the pillar.
This creates a dense internal-link graph that Google reads as topical depth. It also creates a great user experience: someone reading 'how to automate invoice reconciliation' can drill into specifics or zoom out to the full guide.
Good pillars share three traits: (1) they target a high-volume head term (1,000+ monthly searches), (2) they have 5+ natural sub-topics that can each become a supporting article, (3) they align with what your business actually sells.
Skip pillars that only meet two of three. A high-volume topic with no commercial alignment ('history of bookkeeping') drives traffic but no revenue. A perfect commercial fit with no sub-topics ('our product name') can't sustain a cluster. The sweet spot is informational topics one click away from a buying decision.
A realistic cadence: weeks 1–2, publish the pillar. Weeks 3–8, publish one supporting article per week. Weeks 9–12, internal linking audit, schema markup, and refresh of the pillar with the supporting links.
Don't publish all 7 articles in week 1 — Google likes a sustained publishing pattern. Don't drag it out over 6 months either — internal linking momentum is best when the pieces ship close together. After the cluster is live, monitor Search Console for which articles are gaining vs. stuck, and update the laggards monthly until they rank.